Independent Marketing Consultant | Self-employed
- Serving as a strategic marketing consultant for a resort hospitality brand, supporting brand, website and checkout funnel redesign initiatives to optimize the customer experience and grow total revenue.
- Analyze channel performance and developed strategic, growth-focused marketing execution plans for short and long-term gains across SEO, CRO, and paid digital channels.
Ting Internet | Marketing Director
- Spearheaded product launches in 18 markets, generated pre-sales that converted at the rate of 88% on average at launch.
- Oversaw a 15M marketing budget deployed across a fully integrated marketing strategy. Generated +350% annual subscriber growth in subscribers year over year.
- Lead a team of four marketing professionals across search, social and content marketing functions. Oversaw external vendors and partner relationships.
- Streamlined operations by automating manual marketing tasks to enhance delivery timelines, improve customer segmentation, and Ad personalization.
- Fostered collaboration with executive leadership and cross-functional teams (Product, Engineering, Customer Care, Enterprise Sales). Demonstrated strong presentation, communication, and advanced reporting skills to align stakeholders.
Apple | Platform Specialist
- Oversaw advertisers' performance marketing success in a mobile-first marketplace. Significantly grew advertising revenue, ensuring customer success and reinvestment; maintained +17% quarter-over-quarter revenue growth.
- Consulted advertisers on competitive market analysis and innovative marketing strategies. Provided a premier level of end-to-end support for brands including Intuit, LinkedIn, HeadSpace, CBS and Zappos.
- Translated data trends into compelling visual stories in custom reports and presentations. Regularly presented to C-level executives to secure budget and communicate strategy.
Elite SEM | Senior Account Expecutive
- Managed comprehensive digital marketing strategies for diverse clients, including B2B and B2C sectors on Google Ads, Microsoft Ads and Meta Ads. Responsible for client retention and renewals for a client portfolio amounting to $750,000 in monthly Ad spend.
- Developed digital marketing strategies that included campaign execution, budget management, and performance analysis, ensuring alignment with client KPIs. Achieving a minimum of 30% improvement in CPA YoY.
- Created and presented custom-built analytics reports to clients, highlighting campaign performance, insights and recommendations.